Penny Heaton | Founder & Facilitator
Penny Heaton is a communications professional turned creative facilitator with a passion for helping people tell stories that make a difference. After more than a decade leading campaigns, media engagement, and brand storytelling across the NHS, charities, and the public sector, Penny founded Story Well - a space where change-makers can pause, dig deep, and rediscover the power of authentic storytelling.
Through her workshops and coaching, Penny helps individuals and teams find clarity, confidence, and creativity in how they communicate. Her approach blends strategy with soul, rooted in real-world communications experience but fuelled by curiosity, empathy, and a love of human connection.
Whether she’s guiding a team through message mapping, coaching a spokesperson for media interviews, or helping leaders tell stories of impact, Penny’s focus is always the same: helping people uncover the story beneath the surface - and tell it well.
Ready to Transform Your Story?
Contact us today to learn more about our services and how we can assist you in elevating your communication skills.